This page gives you a glimpse into what we’re building at Tarq Astitva.

What we do?

At Tarq Astitva, we work with farmers to help them take control of the food value chain. Our core idea is to train them not just to grow crops but to process and sell food products themselves.

Instead of selling raw materials at low prices, we guide farmers in transforming their produce into packaged, branded products. We support them through every step—training in food safety, helping set up processing units, creating packaging, and opening up access to markets.

The aim is to make sure farmers earn more for their work and are no longer dependent on intermediaries or volatile market prices. Over time, we help build farmer-led businesses that are locally rooted and commercially strong.

We’re not just building a brand—we’re building systems that last. Systems that grow with the farmer, not without them.

Who we are?

Anchita, a Political Science graduate from Indraprastha College for Women, Delhi University, is the founder of Tarq Astitva. Her motivation lies in building systems that empower people without charity, allowing them to become enablers of their own future. Her long-term goal is to train farmers to independently run and profit from these ventures, creating a cycle of local ownership and generational impact.

The project is backed by her father, Yogesh Dua, Managing Director of Fujiyama Power Systems Limited, which recorded a turnover of ₹721 Crores in FY 2023-2024 and is in the process of going public. Having built a business from the ground up, Mr. Dua brings strategic insight into marketing, scale, and sustainability. His role as mentor and founder is driven by a shared vision of permanent, grassroots upliftment. He believes this venture can spark a replicable shift in how India thinks about rural enterprise.

Why we do it?

Tarq Astitva was born out of two different starting points—experience and curiosity.

Yogesh Dua, after leading a successful business for years, wanted to build something rooted in long-term social impact. He believed in using his expertise to create systems that generate value—structures that enable others to thrive on their own terms.

Anchita Dua, fresh into her journey, wanted to learn how such systems are built from ground up. This project became her way of learning through doing, by shaping something real alongside the people it’s meant for.

What brings them together is a shared commitment: to create a model where farmers lead, earn, and grow. Not just once, but over and over again.